A few weeks ago KCRA news anchor Deidre Fitpatrick filmed some of the Project 680 team “Raiding the Sock Aisle” at Target in Rancho Cordova, and the story aired last night. As you’ll see in the video, “Raiding the Sock Aisle” was coined by Erin Attardi. The story turned out really great. I love how it highlights the simplicity of making a difference in the community, our goal of collecting at least 2000 pairs of socks, and how social media can be used to advocate for local homeless kids too. Great job team!!! Watch the video below.
You can read more about the sock drive and community bike ride HERE.
If you are on Twitter, we are using “#bikingforsocks” as our official hashtag for the upcoming sock drive / bike ride. You can follow Project 680 on Twitter at @project680 and become a fan on Facebook too. Don’t forget to follow those in the video too: Erin Attardi at @erinattardi and Geoff Sakala at @rcpost and Deidre Fitzpatrick at @fitztweeter (and then there’s me, Ryan, if you want at @sacappraiser)